As the chess and card game market continues to grow, the competition has become more and more intense. A large number of homogeneous products have poured into the market, diversifying the choices of players, and in order to stand out in the fierce competition, refined operation is particularly important. Reined operations can enhance competitiveness by optimizing the gaming experience and improving player retention.



In addition, player needs are diversifying, and with the help of data analytics, operation teams can gain insight into player preferences, behaviors, and reasons for churn. Through refined operations, the team can accurately invest resources

In the most effective links, further meet the deep needs of players, and enhance player loyalty.



Refined operation strategies at different retention stages





1. D1 (Day 1 Retention)

The overall impression of the game is crucial for players who enter the game for the first time. Optimize the onboarding process to help players quickly understand gameplay and fun, and improve the retention rate of new players. In addition, first-time login bonuses and display perks are a great way to motivate players to keep engaged. In order to enhance social interaction, invite rewards should be designed to encourage players to share the game and invite friends to join, so as to promote user fission.





2. D2 (Day 2 Retention)

New players need to continue to be interested in the game the day after their first login, at which point players can be encouraged to log in to the game a second time through mechanics such as consecutive login rewards. These rewards need to be in line with the player's expectations and inspire them to explore further.





3. D7 (Day 7 Retention)

After a week of gaming experience, players have gradually formed their own gaming habits. At this time, it is necessary to keep the game fresh through continuous updating of game content. Limited-time events, competitions, and other ways can stimulate player engagement and improve long-term retention. At the same time, social functions such as leaderboards and friend invitations are used to increase the interaction between players and consolidate the stickiness between players and the game.





4. D30 (Day 30 Retention)

When a player has been active in the game for more than a month, they usually become a core player. At this point, it is necessary to pay more attention to player feedback, regularly collect and optimize the game based on player feedback. Through in-depth analysis of player behavior, we can introduce gameplay and themes that match their preferences, so as to further enhance the appeal of the game.



At the same time, set up long-term incentive mechanisms, such as VIP privileges, unique rewards, etc., to increase players' sense of belonging and enhance player loyalty.



In essence, the purpose of refined operation is to increase player stickiness through various methods, deepen the relationship between players and the game, maximize player value, sing the life cycle of the game, and finally achieve ultimate profitability. Clearly, refinement is critical to the success of the game.





Contact US



Game Consultant: Aileen

Telegram：@qpgame001

WhatsApp：+62089514312309

E-mail：Aileen@foxuc.cn

Telephone：400-000-7043

Customization | Joint Operations | Consultation: WeChat ID 15099945310 (same as phone number)